Are you aware of the benefits that SEO provides to the users? Prime purpose of SEO is ranking on search. User experience is just one element that contributes to SEO. For instance, during a conversation about Google search, star ranking is referred as an element of User experience. An effective SEO implementation at Top Digital Marketing Services Company matters a lot.
However, it is a fact that sometimes too many efforts made with SEO implementation, in turn leaves a negative impact on the website. As a result, what happens then? Google penalizes our website. If you are wondering what happens when Google penalizes the website, then read the following points:
- You can lose ranking of your keyword
- You can even lose the visibility of the search engine
- Your traffic can experience a significant drop
- In turn, you can lose all the money
We should certainly ensure that Google search or any other search engine must not penalize us. Ever since the algorithm updates that have taken place in Google like Penguin and Page layout, it has become indeed vital that we must remain cautious. We should not consider any shortcut method to gain higher search engine ranking.
Why Google penalizes websites
Here I will be sharing six reasons which hampers your ranking and because of which Google is most likely to penalize your website.
The algorithm should not be abused at all with fraudulent practices, in a way that page content is not relevant with the queries used in google for it. Many webmasters take advantage of this fact as they use keywords that have no relationship with the content but are still there. This step can be highly counterproductive. An action against the user may be initiated under such situation.
There are many webmasters program that synchronizes web pages for two types of visits. One is for an average user and second is for a Google robot. This aspect helps in creating two types of pages; one that has the largest number of keywords, designed for the robot to visit and the second page is for an average user. As a result of this fact, the developers intend to fool Google robot to position a website as high as possible. Though Google does detect these pages, but only to penalize.
- Hidden Text:
There are situations when webmaster hides keywords by placing same color in specific to page background. In some situations, webmaster hides keywords by putting the same color in specific to the background of the page. The reason is assumed that the user would not be affected as the appearance of the page would hold.
- Mirror pages:
Google also penalizes the duplicate pages having same content because the users reach same information more than once. Even though 20-30% post duplicity does not have an effect on ranking, overdoing can cause a negative impact. It can make Google remove you from the search.
- Hidden links:
When hidden links are inserted, they are referred as the most common method to secure backlinks. Until the source code of the page is not checked, regular users are not able to see it, but Google does. Such links can prove to be a big disaster for the majority of the bloggers. Usually, when an attempt is made to use free Word press themes or the plugins are downloaded from torrent sites, you end up having hidden links in these products. It is recommended to download everything from official websites.
Wrapping it up
Every business user working on Google must act responsibly. They should avoid a situation where there is even slightest chance of realization, as this can make the hard earned results go vain for nothing. SEO can be even conducted effectively when proper guidelines would be followed.