Chinese retail market

How ‘Wang Hong’ Online Celebrities Changed the Face of Chinese Retail0

• Business & Finance, Business Environment, Sales & Marketing
• October 1, 2019

There has been a recent rise of online celebrities (Wang Hong) in the Chinese retail market. Undoubtedly, the internet influencers are having a significant impact on the retail market of China. The transformation of the industry is taking place, and customer bases are getting affected. Even the supply chain levels are changing. It seems the