An email sequence is a scheduled series of emails that are automatically sent to customers or subscribers based on their actions, mainly for marketing. Some people may refer to email sequences as drip emails, email marketing sequences, autoresponder emails, email marketing automation emails, and lifecycle emails. The main purposes for email sequences are: welcoming new people, encouraging potential customers to stay on board, cart abandonment, re-engagement, sales improvement, and many more.
Be aware of what your goal is
You need to think about what your email sequence’s goal is. Does it make sense to actually have it or is it simply a onetime thing? The goal will lead all your further decisions. Having a goal allows you to have a basis for you to segment your list, create your message, and determine the frequency of use.
Ensure that you set the scene for those going to receive your email. Are you welcoming new customers or are you informing buyers about new offers? Spell out all this very clearly for the immediate understanding by the audience.
Add a Catchy Subject Line
A subject line determines if the target audience is more or less likely to get involved. Since you have not been able to write each and every email particularly for each recipient, you need to ensure that the subject line stands out. Your subject line must entice the audience to take the intended step or action.
Additional to a killer subject line, you need to ensure that it is also what is expected by the target audience. For example, if you are writing an email for those that have just signed in to your blog, then the subject line must have a welcome input.
Know your Target Audience and Be Concise
As you create your emails, you need to come up with a defined message for your intended audience. Emails for blog subscribers are different from emails for those that have already ordered an item. You need to take time, be patient, and be very attentive as you create these emails for your audience.
As you write the email, you do not need to use too many words. Maintain a single point. The email recipients should not have to scroll through a lot of content as they try to make out what you are trying to communicate. Just include the most relevant and needed information. People do not like or may not have the time to scroll excessively for too many details. Check out these cold email sequence tips and tricks from Limeleads that work wonders!
Personalization and Engagement
Personalization and engagement make your email memorable. Even though the email may be automated from your backend, the customer should experience a connection. Identify what makes your audience tick and use this as a tactic in engaging them. Include the benefits of whatever you are marketing and how it is meant to improve or better the lives of your prospects.
Simple personalization tactics such as including the subscriber’s name create a big effect on a customer. Other advanced tactics may include adjusting the email content depending on the customer’s or subscriber’s location, gender, or some other preferences.
Have a Clear Call to Action (CTA)
Great content is not enough. An email sequence will only be effective if it stirs a recipient’s action upon receipt. If you are informing them about a new offer that has come up, then give a clear call to action that will link them to the specific offer. A clear CTA means that it is clearly visible within the rest of the content. Let it be specific about what will happen once the recipient clicks a particular link or button. Ensure that you indicate it once you have provided some of the email context.
An Email sequence is an integral component of every data-driven marketing entity. It will serve to educate your target audience(s), engage your prospects with your brand, and most importantly, persuade potential customers to act. You therefore need to get this vital part right. An email sequence that is not engaging, poorly written or boring does not communicate relevant information.
For your email sequence to be fully functional, depending on your intentions, you need to consider using the essential tidbits provided in this article. Delight your audience and wait for their actions and results.