It’s not easy to quantify the benefits of improving your customer experience, but that doesn’t mean it’s a worthless effort! Just because you can’t easily quantify the return doesn’t mean you should ignore customer experience.
With a better customer experience, you can lower the cost of acquiring and retaining customers, reduce your churn, engage employees, and more. With all that at stake, it’s time to start working on experience sooner rather than later.
If you’re running your business website on WordPress (there’s a good chance you are), you can start today with a few ridiculously simple actions. Try these social media strategies that can help improve customer experience on your website.
#1 Be Obvious
Most of your digital marketing campaigns, powered by Finteza for example, are made to drive people to your website, but you may want to start using your website to point people towards your other channels. Make your social media channels and your presence on social media very obvious. A few well-placed CTAs asking people to follow your accounts also wouldn’t hurt.
Many WordPress themes have built-in features allowing you to put social media icons prominently around your website. The most common places to put them at front and center in the website header or down at the footer. Putting your icons in the header or the top of a page is a great way to draw attention to them quickly without getting in the way of the content on each page. If you make your header stick with people as they scroll, the icons will always be visible, even if they’re further down the page.
#2 Integrate One-Click Posting Buttons
Have you ever read something on a blog post that really resonated with you? If you’ve got a few incredible one-liners or impactful statistics on your content, make it quick and easy for people to share those.
One-click posting means all they viewer has to do is touch a single button and it will automatically take them to their social accounts with your content in a ready-to-share format, link and all. Twitter and Pinterest are the easiest platforms to do this with, but you’re not limited to only those 2. Before you post content on your site, go through it and make the key points one-click shareable. All you need is the right plugin enabled on your site.
#3 Embed Social Media Posts
People love engaging and interactive content. Social media feeds have an addictive style that keeps viewers hooked for longer. Incorporating social posts and feeds into your website can make your website visit times longer and your content more interesting to viewers. It also provides social proof by giving people a voice on your platform.
You don’t need to do an RSS-style infinite posting section, but having some integration visible on your website can be a good thing. This could mean showcasing posts using a specific hashtag or doing a live feed of your social media posts related to a piece of content or a topic. Do what makes sense for your brand.
#4 Make Sharing Easy
Just like the one-click posting makes your content more interactive, simple sharing buttons also help. If someone likes a piece of content on your website, it should be immediately obvious to them out they can share it on social media. Some website owner favors rolling share buttons while others place the sharing buttons prominently at the beginning or end of the content.
Whatever you decide on, make sure it’s very simple for people to share. Bonus points if you have a plugin or add-on that shows the number of times a piece of content has been shared already. Showing the engagement a post gets can generate even more engagement in return.
#5 Connect WP & Social Media Analytics
When you’re driving traffic to your WordPress site from your social media accounts, you need to know what’s working and what’s not. By learning what your followers like and don’t like, you can tailor content to be more effective and interesting. Hook up your social media analytics to your WordPress to keep track of your progress and get insights about your content marketing.
While visitors won’t be directly impacted by this strategy, you’ll be able to make content that’s more interesting and relevant to your audience. If you see that a few specific types of posts got more views and engagement than others, you have an indication about which direction to take your content in the future. This allows you to make the overall experience better for your site visitors coming over from social media.
Don’t rely on your own gut instincts here. Analytics tell a more complete story than your intuition. The numbers aren’t always right, but they do tend to point you in the right direction and give you the data to make better decisions about your content.
#6 Brand Voice Consistency
Sometimes social media posts can seem incongruous with what’s on your website. If you’re suffering from inconsistency in your brand voice, adding social media integration to your website can help people connect the two sources more completely. Consistency in your brand voice helps you improve the experience your customers get throughout all their interactions with you.
WordPress sites and social media don’t have an obvious connection for every business, but pairing the two together can result in a larger impact than you’d imagine. Connect your social media accounts to your WordPress site in a meaningful, impactful way that helps your customers engage with your brand.