Social media has over 2.3 billion active users, and the plant’s total population is 7.1 billion. That’s like a third of the planet’s population!
As many as there are users on social media users, you’d be lucky to target even 0.000001 percent of this number successfully. I bet that feels quite underwhelming for anyone who’s making huge efforts to get a reasonable return on investment for social media marketing.
Especially when it seems like big brands have it all figured out. You’re wondering what they did right for them to put their name on the map. Well, it will please you to know that social media marketing is not rocket science.
Your reason for lagging behind might be that you repeatedly make costly marketing mistakes. If you’re always asking, “What am I not doing right?” this article will give you ten solid answers and how to get on the winning team.
Failing to Connect with your Audience
Your social media marketing efforts are futile if you’re unable to connect with your audience. You need to keep up with the changing trends on social media, so you know how to connect with your customers.
You need to connect with customers on an individual level because they need to feel like part of your brand. After all, your business is nothing without the support of your customers.
When you connect with your audience, you manage to humanize your brand and make it relatable. People on social media are always on the lookout for brands that offer customers authentic relationships.
Use brand monitoring tools to track responses and engagements from your customers and prospects. Make sure that when you’re interacting with your audience, you respond in an authentic way too.
Working without a Social Media Marketing Strategy
This is a costly mistake whether you know what you want for your business or not. You need a specific plan that acts as a roadmap to your goals and objectives.
Be sure to make it flexible too, because things don’t always play out as you expected. You need a social media marketing strategy that you can fall back on regardless of the business atmosphere.
With a solid marketing strategy, you’ll have an easy time making decisions in the spur of the moment. Since marketing for businesses is a continuous process, there will be times when you’ll need to make spur of the moment decisions.
Over Dependence on Organic Reach
If there is anything you should know by now, it is that social media marketing trends are always changing. One minute, organic reach is the in thing, and the next, marketers are struggling to find alternatives that work.
To avoid this dance, make sure you have alternative marketing options up and running. This way, you can easily fall back on other marketing options if the one you’ve been using is no longer giving you results. You can then easily turn to paid social media marketing to get to your audience.
Posting Repetitive Content
This is the reason why every business owner should get a trusted social media marketing agency by their side. Your social media marketing efforts will not work if you’re posting repetitive content. Your customers can only take you seriously if you update your pages with creative and original content.
Even though managing your social media pages is time-consuming, you should not post content that’s already out there.
Social media marketing Singapore is something you should take very seriously because your business’ success depends on it. Curate original content, schedule your updates, monitor your reach, respond to comments, and update your pages to maintain a positive brand image.
Prioritizing Content Quantity over Quality
Even though content is king, this does not mean that you should post low-quality content just to maintain a solid social media presence. The quality of your content is much more important than quantity.
You’re better off updating your pages once a day with good content rather than make five updates each day and not adding value to your customers’ lives.
Failing to go the Extra Mile
The reason why big brands seem like they got everything figured out on social media is because they take nothing for granted. They take every promotion opportunity they get and run with it. Do you have macro social influencers on social media that you’re working with? If not, then you’re missing out on a great opportunity to boost your brand visibility.
Inability to Encourage Shares
Sometimes, you find a tactic that encourages readers to share your content, but along the way, it stops working. Many marketers tend to keep at it even though it’s clear that it’s not giving them results.
When you see results declining, you need to figure out another way to get the response you need.
Going with Intuition
Sometimes, this backfires because to succeed on social media; you need to back up your intuition with accurate data.
Using Sub-Standard Visual Media
You already know that visual media is taking over, so why would you use sub-standard videos and images? Invest time in creating impressive images and videos to encourage your audience to keep coming back for more. If you need more help, you can seek professional help. You can look for a digital marketing agency in Singapore here.
Losing Track of your Performance Indicators
You need to keep an eye on your performance indicators at all times. This is how you know if you’re getting closer to achieving your goals or not.
Now you have comprehensive knowledge on how to solve the most common challenges you face with social media marketing. Many social media marketers don’t realize that success opportunities are right under their noses. All you have to do is pay attention and make sure you meet your customers at their points of need.