With more people moving their businesses online, it has become critical to implement the best SEO practices in order to stand out in search engines. Despite what many people think, creating an SEO strategy for your business, big or small, doesn’t cost too much.
When you get SEO right, you will be able to see lifts in your website traffic, brand visibility and revenue. This makes your growth stronger and enables more sales opportunities.
The size of your business doesn’t matter when it comes to taking advantage of SEO. There are various effective techniques and tools available to build a quality SEO strategy on a budget in 2020.
1. Optimise your page titles
The title of your page is more important than anything else. It is the first thing any site visitor will read. It is also the first thing a search engine will pick up while crawling through your website. Titles tell these search engines what you are trying to get found for.
To rank higher among search results, you can include catchy keywords in your titles which will allow you to get appropriate traffic to your business website.
2. Focus on technical SEO
Even if you write the most amazing article on your website, it won’t matter if your links don’t load or are broken. Technical SEO makes sure that search engines can read your website easily and rank it accordingly.
Basically, you want search engines to look at your website and say, “Wow, these pages load fast, work well, have appropriate information and everything is secure. I don’t mind promoting this at all.” If you are not technically inclined, you can look for SEO companies in India to help you out.
3. Localise your SEO
Statistics by Google show that nearly 30% of web searches have “near me” included. When you localise your SEO, search engines will narrow down the businesses that offer what the visitor is looking for and your website ranks higher.
This ensures far less competition, making it easier for you to be discovered. It also ensures that you are found by the right audience. You can also include local phone numbers and/or addresses which can show up in search results for what you offer.
For example, if you look for top SEO agencies, a search engine will first rank best-performing local agencies that are around you.
4. Find the right keywords
To know what to give as keywords, you need to know what your potential audience is already looking for. This can be done using tools available online or you can get keywords with in-depth analysis and much more from an SEO service agency.
Keywords help search engines discover and push brands that are relevant to the search and rank them higher in the results. Elegantly placing your keywords in your titles and web content can do wonders for your business.
5. Keep URLs clean
Easier to understand what information the page provides, isn’t it? Simply put, the URLs of your page should reflect your page title. All those symbols and random letters and numbers prove to be horrible for SEO. Search engines use URLs to understand the content on your page. A simple URL will be easier to read and understand while being relevant to the content of the web page.
6. Optimise your images
Images supported by text rank better in searches. This happens because search engine algorithms are unable to read the content in your images.
With Alt tags and attributes, you can make sure your images are read appropriately by the search engines and affect your rankings positively. You can also add keywords relevant to your page in the image captions to get higher ranks in searches.
7. Include content marketing
Being a small business, you might not have a lot of time to spend on content. You can use some tips and tricks to get the best out of the time you do have on your hands.
Use templates: Some of your content can have the same format, reducing the load on you to create new ideas every time.
Use videos: It is generally faster to create a video than a content piece for your business. Not to mention, internet users are voracious video content consumers. This can work well for your brand.
Use social media: Those who want to succeed hustle. Share your content on social media and let the word spread for free through post sharing.
Follow these steps to build an effective personalised SEO strategy in 2020. Small businesses face immense competition, especially in times when the entire world has moved online.
There’s plenty you can do to boost your SEO without emptying your savings. Get in contact with the nearest SEO agency today!