For the average user, Hashtags make it easier to find, follow and converse about the things you love, like movies, music, cool products and more.
Over the last few years, hashtags have evolved into the ultimate social media marketing tool. They’re used by brands to connect with the right audience and are a fun way to boost visibility on social platforms. Hashtags also drive audience engagement and improve the chances of your posts going viral.
In terms of social media marketing, you should do some hashtag research before using them to promote your brand on social networks. By using relevant, trending hashtags your brand’s social media presence will thrive.
Why Trending Hashtags Are Important
Millions of posts are published across social media sites like Instagram daily. This makes it difficult for content to find its way to the right audience. Let’s examine some of the ways trending hashtags can help your brand make an impact on social media.
Trending hashtags can be used to categorize posts more efficiently. This can help your brand connect with your target audience. Using popular hashtags also make your posts easier to find, which is precisely what you need to create brand awareness.
Posts containing trending hashtags usually have a higher rate of user engagement. But this won’t work if the hashtags are unrelated to your post. The trick is to use relevant, trending hashtags. You have a better chance of users interacting with your post if it contains the content they were looking for.
Your posts become more discoverable by incorporating trending hashtags into your content. The means people who are the most interested in your content will find, follow or like your brand’s social pages. As such, trending hashtags serve as an efficient tool for growing your social media presence.
Using trending hashtags can significantly impact the quality of your posts. The right hashtag, paired with the right content has the potential to go viral and reach an audience on a global scale. This is a brilliant way to create a positive image and boost your brand authority.
How To Find The Best Trending Hashtags For Your Brand
- Know Your Audience
Adding random hashtags to posts just because they sort of fit isn’t going to work. You need to find out which hashtags your target audience is using. By choosing tags that are most relevant to your audience, you will find attract more followers and increase engagement.
- Know Your Competitors
It is always a good idea to take a peek at what your competitors are doing on social media. Knowing which trending tags they’re using can help you determine which ones work and which ones don’t. Your goal here isn’t to compete on those hashtags, but rather to discover what your audience is sharing and talking about. Doing so can even help you find new hashtags to use.
- Check Out Industry Leaders
One of the best ways to find trending hashtags for your content is to follow Influencers and leaders in your industry who have similar interests as your target audience. Find out which tags they use and follow suit. It’s a great place to start when researching trending hashtags since these individuals are already connected with your desired digital audience
- Use Related Hashtags
Once you find a trending hashtag that works for a specific post, do a quick search for “related hashtags”. This search display a list of other popular hashtags that are related to your post. Adding a few related hashtags will increase your post visibility while still remaining relevant.
When choosing trending hashtags, it’s important to remember that the most popular tag isn’t always the right fit for your brand. Always make sure that the tags you use to make sense within the context of your posts. It’s also worth noting that trending hashtags change over time. Therefore, you should always be doing timely research into what is relevant and accessible.