While apps used to be reserved for big businesses and corporations, due to developments in technology, any size business can go about getting their own app developed for their customers to download. Over the past few years, companies of different sizes have invested in their own apps in the hope of seeing an increase in their revenue. There has also been an increase in how much marketing now takes place online. Digital marketing is a vast industry and most businesses focus their budget and efforts into online marketing tactics and disregard offline strategies, as most people are now online.
Around 60 percent of what we do online happens on our mobile devices, so it is more essential than ever that you can reach customers on that platform. This means that most businesses now have a website and social media presence so that customers can see everything they have to offer at the click of a button. In case you need a bit more convincing, here are five reasons your business needs a mobile app.
Build Brand Recognition
If you have your own business, then it is essential that you get your brand and identity out there so that potential customers know what you are about and what you have to offer. It can sometimes be challenging to make yourself noticed, but that is precisely what marketing is about. By getting your own business app, you are helping your brand to get notified every time someone picks up their phone, which, according to research, is on average 60 times a day!
If you are worried about the financial investment that an app requires, then consider it to be even more effective than a billboard. Many people walk past billboard adverts every day and never look at what they are advertising. By creating an app and encouraging customers to download it, you can reach out to them by offering them regular updates and notifications on what your business has to offer through their phones.
Due to the rise in technology, we now spend more time typing to each other on our phones than we do talking to each other. By offering your customers the chance to purchase your products or services on your app, you are making it a lot more convenient for them. An app allows the individual to connect with your business no matter where they are or what else they are doing. The added convenience that you are providing potential customers may be the deciding factor when customers are considering whether to go with your business or one of your competitors.
While developing an app for your business is a type of marketing technique, it is vital that you market the development of your app. Otherwise, nobody will know that it is available for them to download. This means that you can encourage future customers while also developing your brand recognition and making your business well-known. Even if someone doesn’t need your services initially, by them knowing about you and what you offer, they may become a future customer. For more ideas on how to market your app, here is a useful blog post from Appetiser, titled 11 Powerful App Marketing Strategies to Drive Installs.
Increase Customer Engagement
Once a customer has downloaded your app, you can engage with them regularly through updates and notifications that come straight through to their phone. This means that you can easily promote discounts and sales that you have on or let your customers know of a brand-new product that you have available for them. It is essential that you are reachable to customers and that they can reach out to you without too much difficulty, as otherwise, you may find yourself losing their business.
It is also beneficial for you to have a help section on your app platform, as this shows your customers that you are easy to contact and care about the customer service they receive. You can also ensure that your app has a ‘contact us’ section, where your phone number is clearly shown.
Makes You Unique
Small businesses getting their own apps is a recent development, so it is an excellent way for your business to stand out from the crowd and make yourself noticed. If you are in a saturated business and want to offer something different to the market, then getting an app is a great way to get people talking about you.
Getting an app for your business is a lot more important than you probably realise, as it offers another way for your customers to get in touch with you, as well as giving them another platform to buy what you have on offer. As the modern world is developing, more people are going mobile, so it is essential that you move with the times or you may find yourself getting left behind!