Well, nowadays, this is the most asked question of why your Instagram reach is decreasing. If we talk about organic reach, so it is falling of other social media channels as well.
So what we can do for this. First, we have to understand that free is not for always, some years before Facebook and Instagram gave you a broad reach your posts. At that time you were able to spread your product throughout social media without paying anything to these platforms.
But now the time is changed if you want to get more reach you have to pay for that or you have to put extra efforts to increase your organic reach.
So I am trying to give you some Instagram tips that could be helpful for your business to get more organic reach.
Make a compelling and relevant post and description
So your first interaction with your audience is your post and description. No matter how well you use hashtags, no matter how many followers you have. If your audience finds not any interest in your post, they are not going to like or comment or share your content.
And without too much engagement, your content will not be popular. So try to create a little bit of creative content. The second thing you need to provide is relevant content. Suppose you are a shoe company then give information about shoes, what type of shoes you have, what are the benefits of shoes if somebody purchases them.
After doing all things, use a catchy description and hope that would provide your product’s information as well.
Use the correct hashtag and location tag
After creating your post and description, the next much important part of the Instagram post is using the accurate and useful hashtag that could increase your post reach. Usually, hashtags are used to increase post reach.
So what type of hashtags you should use?
- Use 30 hashtags for your every Instagram post
- Ten most popular hashtags including your location tag.
- Ten unpopular hashtags.
- Ten hashtags that are related to your niche however they are not very popular, you can use your company name as a hashtag. So that if someone else uses the same tags, you could find them easily and check what type of post they are creating.
Tag your post to your friends so that your post gets reach through your friends as well.
Use of Instagram stories
The term Instagram story is a trendy term nowadays. You have noticed sometimes that you are much interested in watching stories or status rather than any post. Either platform is Facebook or Instagram.
However, you can not neglect your post, but all activities should be in appropriate manners if you want more Instagram organic reach. But if we talk about especially Instagram stories this platform has a huge range of reach.
So use an original post for your stories that should be actionable. People should take any action when they watch your stories. You can use some appropriate hashtags on your Instagram stories as well.
Request followers to tag someone on your post
The basic fundamental of every social media post is when any post get more like, comment, share, and tag that post used to go viral and get more reach.
That’s why we need to create content where we ask for our audience to tag someone your post. In this case, that post might be a funny post or craving a desire at your audience and their friends.
Give valuable content
And last but not least, use a specific type of content that gives a piece of great advice or value for your audience. Your content must build trust in your Instagram community. When someone loves to watch your channel then you don’t need to worry about the Instagram changing algorithm, and decreasing Instagram reach.
So try to give advice or knowledge about your product or services. Don’t try to sell anytime that will not work now.
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