As a website and SEO professional it is extremely important to understand the importance of links and the role they play in the SERPs (Search Engine Results Pages).
Link Building is a crucial process and cannot be ignored. Without it search engines would not be able to information the web. They would have no search engine visibility and it would take ages for Google to find them.
Understanding the importance of links is the first step in any link building campaign.
If you understand why links are so important then you will understand why you must build them. There are many reasons why links are so important. Inbound links are important because they are a traffic and visibility magnet. The more inbound links a site has the more traffic it will receive.
The catch is that it is not just traffic that the site attracts, but good quality traffic. The inbound links guarantee relevance and provide the search engines with an accurate and factual meta description of the site. As far as Google is concerned the more links a site has the better it will rank in the SERPs.
Not all links are good links!
There are three primary links. One way links provide no SEO benefit. They are usually obtained by begging for a link, being nice, or paying for them. The three ways of link building are natural, one way links and three way links. It is vital to be diverse when building links.
If a person builds links too quickly, search engines will recognise this and knock the site back. It is up to the SEO agency to balance the needs of the client and the search engines.
A company that wants to build links must build with SEO in mind.
The campaign must be built around relevant keywords, which are carefully selected by the SEO agency. It is vital that the keywords are included in the text, but they should not be keyword stuffed. The agency will make sure that the keywords are not hidden and that they are in fact visible.
Link building is never finished.
It is vital that the site continues to acquire links. Perhaps the best way of encouraging links is to offer rewards for new readers to the site. There are many ways to do this, such as by offering prizes, free downloads or advertising, depending on the site.
It is important that the agency keeps track of the links, which they should be updating on a regular basis. This is an important part of the ongoing link building campaign.
One of the most important aspects of link building is the quality of the links. It is vital that the links are relevant to your site and are from pages with a high page rank. It is possible to build links, but there is a lot more to it than this.
Page Rank is a value given by Google to measure the authority of a web page.
This is a numeric value from 0 to 10 that ranges from 0 to 10. The higher the Page Rank of the page linking to your site, the stronger the link. Page Rank is one of the many factors that Google takes into account when it ranks sites for searches.
Focus on creating value ads that are relevant to your audience.
The page rank of the page the link is on will determine the strength of the link. Links that are deep links, or links that point to different pages of your site will strengthen its visibility to the search engines. New content and deep links are seen as more reliable links than non-related links.
A company that wants to build credibility with customers needs to offer them a solution to their problems. If you sell widgets, your site should give them information about the widgets, their costs and specifications. You can place links on your site that refer them to more information, or you can even create a widget that does the same thing. If you link to an unbiased source, it will help your credibility score.
The anchor text, hyperlinked text that makes up a link should be descriptive.
It should be able to give a visitor a clear idea of what the link leads to. If the anchor text has no informative information, then it will cause the visitor to question the integrity of the link. You should scrutinize the links that are posted on your site. Remove any that have the nofollow HTML tag.
Eve is a professional writer for Technical Writers with a first class degree in Business Management. She originally captured her passion for all things business related when she gained her work experience at a marketing agency, helping to manage several projects.