You can easily overcome the common challenges; some are the biggest ones that the bloggers face. One such issue is the lack of traffic to their sites. Well, there are a few incredibly actionable tips that you can apply to your strategy to influence and increase the social followers to visit your website and thereby increase the traffic.
When you experience a fall of traffic to your site, there are a few common questions that may come to your mind, such as:
- Why this happen even after getting and doing everything in the right manner?
2) How to improve traffic?
Common questions as these are, there is a standard answer to these as well. That is a lack of SEO. This prevents your site from connecting with the visitors. There is also another reason for such failure: not focusing on Social Media.
However, these proven ways can help you to gain social media traffic to your site, no matter whatever is the reason for it falling behind. These are:
1- Ensure proper use of keywords, preferably long-tail ones, after thorough research using appropriate SEO strategy or searching on the websites of your competitors.
2- Ensure your website is unique, has something new and useful for the readers so that they gain some knowledge by reading your content
3- Ensure that you get more involved in the blogosphere and show your interest in website of others so that you can spread your name
4- Increase social media activeness with the help of a post that will attract more Instagram followers, seek their attraction and make your social followers click on your post and
5- Ensure using an eye-catching headline because four out of five people read the headline first and then continue reading it, and if they find it is boring, they will leave your site.
Therefore, your focus should be primarily on increasing the visibility of your posts as well as the involvement of the visitors at the same time.
1- The best way you can do this is by leaving comments on posts and blogs of other people or
2- Write guest posts for other sites.
This will ensure that people know you, trust you, get to the link to share it with others. This will increase the social traffic to your site.
Strategies to advertise content material
You must also promote your content material to reach out to more social followers and drive them towards your site. There are a few strategies, however, to follow for that matter. These are:
1- Using relevant images to make your posts more appealing
2 – Building links that are accessible all the time
Applying Tumblr for sharing content across the social media by proportioning hyperlinks and encompassing additional hyperlinks in paragraphs.
All these will help you to generate a more significant exposure as well as follow to the state of affairs. Most importantly, this will ensure that your content is optimized for Search Engine Optimization.
Follow the digital trifecta
This involves the three outstanding channels for content distribution that will provide you with more exposure once you have created your content. These channels are:
1- Owned media: These are the platforms that you own and provide the initial exposure to the content.
2- Earned media: These are the channels where people engage with your content once you have posted it on the owned channels. This results in more organic exposure to your content.
3- Paid media: Just as the name suggests, these are the channels where you will need to pay for your advertisements. This will result in additional exposure, and a significant percentage will see your updates of your followers in the existing social media landscape.
Choose the one according to your needs, and once the readers show interest in your content, follow the steps to pursue them to visit your website. You will find it much easier to gain more organic traffic to it.
Fill the content gaps
Most bloggers do not realize the crucial gaps in their content. They need to fill this gap up. For this, you will need to identify a new and more relevant keyword that will enable you to reap the benefits of the opportunities through your blog.
The best way to go ahead here is to conduct a content gap analysis of your competitors. This is also one of the fastest ways to fill up the gaps. The processes to follow here are:
1- Use the SEMrush Keyword Gap Tool
2- Enter as many as five competitors and
3- Analyze their keywords.
Lastly, use the advanced filter options to choose the top ten keywords and use them in your content.
You can also use smart links to serve compelling offers, and for this, your email list will prove to be very useful. This will help you to promote any new content just by a couple of clicks when you use this email marketing software. This means that you will be able to tell about your new content to thousands of subscribers in just a matter of seconds.
Make the best of influencer marketing
Influencer marketing is gaining popularity with each passing day, and you should make the best of it in order to gain more social followers to your site. According to the research of e-marketer, it is revealed that more than 81% of social media marketers believe that influencer marketing is one of the most effective channels.
This is because these influencers themselves have a massive fan following of their own. When they promote your posts, it automatically reaches to a large number of social followers. This is not including those followers that you have of your own across different social channels. This means that your chances of gaining more social and organic traffic to your site are automatically enhanced.
The good thing about influencer marketing is that you do not have to build the foundation of trust among the followers on your own. The influencers will do it for you. Just make sure that you choose the right type of influencer, micro or macro, according to your affordability and needs.
Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.