Over the past few years, a lot of people have speculated about the death of guest blogging. However, it still is among the best ways for you to promote your business. So, if you haven’t used guest blogging as part of your marketing plan, now is the time to start.
In this article, we will be discussing how you can use guest posting to effectively boost your SEO:
1. Know Your Customers
This includes knowing who your customers are and where they “hang out” online. You want to determine the sites they regularly visit and whether they have any relevance to your content, services, and products. Here are a few ways you can figure out what your target audience is reading:
● Customer development interviews
A direct way for you to ask your customers what their favorite blogs are or what sites they read for educational and news content related to your industry.
● Google search
Search for words that your customers might be searching for. So, if your clients are content marketers, search for “content marketing blog”. You can use the Google keyword planner for determining the common search phrases and keywords.
● Audience Intelligence tools
If you have a social following or an email list, you will be able to learn about your customers and what they read. Social media platforms such as Twitter allow you to see the interests of your audience as well as who they are following.
2. Create Value Content
There is a shortage of bloggers in the market. That is why it is more important than ever to provide value to your customers through content that really stands out. You must write about things that your audience wants to read. In order to do that, you have to first determine what that is. Start by looking at the questions people have been asking. If you provide an answer to the question a few different people are asking, chances are that more would like to read a blog about it. You can also write content that solves a problem you have or on something that is valuable to you.
Sometimes, writing good content is not enough. The website’s editor might not publish your content. However, if you have a referral from someone, they are more likely to give you a chance. That is why it is important to network with people, make connections, and follow up. This will not only open doors for guest blogging, but business opportunities as well. The traffic and backlinks you will receive will make the networking worthwhile.
4. Test and Track
Before you get your blog published, it is important to ensure that you will get the best ROI (Return on Investment), and to do this, you must test, track, and repeat. Just because you don’t have the right connection doesn’t mean that you shouldn’t use guest blogging. Even sending cold emails to the editors might do the trick for you. When you aim for big sites, your posts will get rejected. But, this is the only way to begin.
5. Optimized Content
SEO might seem scary to you. But, if you want your blog to be taken seriously, you have to focus on optimization. Google changes its algorithm every year, but the one that remains is that valuable content will rank well. People use the search engine for getting valuable and relevant information and that is exactly what Google provides. Apart from keyword research, you also have to provide valuable and relevant content consistently. If you do this, Google will take care of the rest. You will get better traffic, engagement, and shares.
6. Email List
By building an email list, you can not only increase our traffic and sales but also get published on more reputable sites. But, before you ask people to sign up, think about what type of email lists do you subscribe to. You subscribe to an email list to get valuable and awesome emails. So, you have to give your readers something valuable as well. This can be a free ebook, a three-video tutorial, or a resources list. Include the link to it within your byline or the guest post. So, instead of asking people for their email addresses, you will be offering them something valuable and increasing your conversion rates.
So, if you want to build and execute a guest blogging strategy successfully, you need professionals by your side. Through the services offered by Edkent Media, you will be able to increase visibility for your business and improve lead generation. Call us now to know more.