Instagram is the best option for graphic designers looking for more followers in less time. Then, you need to work hard to get thousands of followers. When you are offering graphic design services, a few hundred followers on this photo-sharing platform will not help you much, to be honest. If you think that Instagram is all about sharing pictures, it is not so. You need to tread a long way and creating a good number of followers call for social media strategy and of course, effort.
According to an article published on INC, there are numerous ways to increase IG followers, one of which is creating engaging Instagram Stories. It will help to amplify your possibilities of featuring on the Explore page of Instagram.
If you are waiting for that notification that you have earned the first 1000 followers, here are some of the best tips to help you. Read on to learn more.
Do Not Depend Entirely on the Follow-Back Strategy
You might know about the follow-back strategy on Instagram, where you follow a random profile that will send a notification from your IG page, and once the other person clicks to look at your profile, they are inspired to follow your Instagram page as well. Then, this tactic may work in some cases, but there are problems if you entirely rely on this strategy.
No one has the time to follow thousands of Instagram profiles or even random ones. There is no assurance that the person will follow you back. Again, even if they follow your account, these Instagram accounts might not be ones you would like to follow.
If you have huge followers, it may look great, but it won’t do any good to your graphic design business if those followers do not have an interest in logo design, t-shirt graphics, bookcover illustrations, and so on. It means you need to have followers related to your niche industry. Therefore, reach out to your targeted audience if you want to increase the follower count.
Share Nothing But the Best Content
Instagram success means posting stunning, high-definition images and videos. Any visual that is blurry or in which the focus is lost will not work on Instagram. Do you like blurry pictures? Most probably, your answer is no. The same rule holds when it comes to your audience on Instagram. Even if you would like to check real Instagram likes, you need to share jaw-dropping images and engaging visuals. Instagrammers will not like your posts if your pictures are of poor quality and captions irrelevant. It is as simple as that.
Share photos and videos that attract the attention of your audience. You need to excite them and leave them mesmerized with your abilities as a graphic designer. There are many creative ways to share images on Instagram and via Stories.
Work-in-progress of your work, behind-the-scenes shots of you working on a logo design, before and after posts, inspirational quotes, a short video tutorial, and testimonials from clients will help you take your Instagram marketing to the next level to garner the first 1000 followers.
Every Instagram photo you share should have the power to initiate a conversation. That is because user engagement matters on social media. You can ask some thoughtful questions related to your graphic design posts. When your followers answer, reply to them with some thankfulness. This way, your followers feel involved and engagement builds with time.
Reach Out to the Right Audiences
Yes, you need to reach out to a relevant audience and connect with them. It could be other graphic designers, illustrators, logo artists, interior designers, and even graphic design agencies. The first thing you need to do is follow these accounts. If these people follow you back, there is nothing like it. If not, start liking their posts and comment on them. Once you build a rapport with your audience, they will follow you back eventually.
You aim to be social on Instagram, as much as can. It will help others in the industry see your likes and comments. If they like your account, they will follow your IG profile. If your graphic design posts are outstanding, it will arouse the curiosity of your followers and potential clients. With time, it is possible to build a great business relationship with them. Therefore, connecting and interacting with the right audience matters to build engagement and followers. It will take some time, not very long though, provided you are sharing the best content and reaching out to a relevant audience.
Now that you have these tips handy, use them to grow your followers. You would like people to see your Instagram posts and like or comment on them. For this, you need to keep your IG profile public for maximum visibility and garnering the first 1K followers. Keep the interaction ongoing because communication is the key to the success of social media marketing.