Fashion Brands Email Marketing: How to Effectively Drive Sales

Fashion Brands Email Marketing: How to Effectively Drive Sales

Email marketing, when used properly, can increase any businesses revenue and profit. There are numerous available tools online that can help with email marketing for fashion brands. And whether the goal is to motivate employees, build customer relationships or increase company performance, email marketing serves as a lifeline for your business.

 

By utilizing one of the hundreds of email marketing platforms online, fashion brands can increase their presence on the internet while potentially reaching millions of viewers on a daily basis. We’re breaking down some of the top email service providers (ESP) to help your brand find the right fit.

Email Marketing Tools for Fashion brands

Aweber

 

This email marketing platform for fashion brands has been the staple for many online brands. It consists of various features that assist in qualifying, educating, and announcing to recipients. It is a free tool and requires no special skill or experience to implement into your business’ website. It has the ability to target your whole email list and send content that is both compelling and appealing.

 

Pros: Easy-to-use and Free

Cons: Technical issues at times, not as robust as other email service providers.

MailChimp

 

MailChimp is especially useful for desktop and mobile users. It has been a tried-and-true email marketing platform proven to increase revenue to profit for online brands including top e-commerce fashion businesses. MailChimp also offers a free online email marketing tool.

 

Pros: Includes guides and tutorials. Third-party integrations and a free plan to start.

Cons: Pricing plans aren’t fixed. Some features aren’t automatic.

Campaigner

 

Campaigner has annual plans as well as a free trial. This top platform has the capability of sending unlimited emails with unlimited images while using a customizable autoresponder. In addition, you can utilize one of their many email templates to help you get started.

 

Pros: Streamlined interface with beautifully customizable autoresponders, extremely varied pricing plans based on a number of customers.

Cons: Email integration is more limited than other ESPs.

Zoho Campaigns

 

This campaign platform specializes in analytics and tracking features. You can even implement their services into your social media marketing while allowing you to perform A/B testing. The built-in sign-up forms are both user-friendly and customizable.

 

Pros: Free version of basic marketing features.

Cons: Outdated interface and email templates.

 

 

Your Weekly Email Marketing Strategy

 

After determining your budget for ad spend and email software packages, the next step is to design your email template. This process can range from using a simple text-based editor to utilizing an HTML or JavaScript template. Now according to your budget, you can create a list of email subscribers, or you can formulate a database of your targeted audience alongside demographic info and other data such as engagement levels and time spent on your website.

 

You can then send the emails accordingly while managing your subscriber list and tracking their activity. The features that you will use depend on your business goals as well as the features included in the email service provider that you’re using. Let’s look at the necessary steps to design your email marketing campaign:

 

Set a daily goal and follow the 33/33/33 rule (value/buzz/sales) For example:

 

Monday – Promote product

Tuesday – Promote affiliate product

Wednesday – Provide content with value

Thursday – Create buzz and excitement

Friday – Build a relationship

 

  1. Start with a catchy email subject line

 

Preferably, write a subject line that exudes urgency and curiosity. This enhances open rates while giving a preview of what’s inside. And since 70% of emails are opened using a mobile device, keep this subject line short and sweet; ideally fewer than 50 characters while using concise language. Also, avoid using the “no-reply” sender email address (noreply@company.com).

 

  1. Perform A/B Testing (Highly Recommended)

 

A/B testing is a great way to learn more about what your customers and subscribers like. Are they more likely to open an email with a cutesy subject line or a straightforward one? Are they more likely to click on the product or editorial content? You can answer these questions and more by performing A/B testing which is available on many email service providers.

 

  1. Write and check for “visual flow.”

 

Shorter paragraphs are more appealing and increase readability compared to huge chunks of text on the screen. Be sure to use commonly installed fonts, as fancier fonts are not always available on a user’s device, especially on mobile ones. Your font may look great on your computer but could be replaced with Times New Roman or Arial on a mobile device.

 

  1. Gather analytics and insights data, then rinse and repeat

 

Make adjustments according to the acquired information on the analytics dashboards of your email service provider so that you can adjust your emails and optimize them for your goals. Don’t be afraid to try new strategies as long as you keep track of what works and what doesn’t.

 

Email marketing can be strategically applied to your marketing campaign by allowing businesses to share stories, show their personality, build relationships and, of course, boost sales. When done right, this technique can double, or even quadruple, fashion brand earnings.

 

 

It is one of the few types of marketing that audiences respond to greatly since it gives them the opportunity to gain value by merely checking their emails. Whether potential customers are finding a great discount deal on fashion items or forming a great bond and increasing loyalty, response to great emails with the right visual flow is a significant key to skyrocketing business performance and revenue.

Tom Spiggle
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