Do you want to remain on top of your customer’s mind? The good news is that you will not find it an impossible endeavor. Email marketing holds immense worth in the digital landscape today. You have a fair chance to gain potential new customers through email marketing.
However, email marketing has its set of do’s and don’ts that you must remember by all means. Make sure you read this.
Do’s of email marketing
The email needs to have a great subject line
When you want to be the focal point of your customer, then remember one simple rule. Your email needs to have a great subject line. First impression is undoubtedly the essential aspect. When the subject line is not engaging, then your customer will not get inclined to read the email till the end.
You will be surprised to know that about 33% of the users simply open the email because of the subject line. Well, this is why you should invest a fair amount of effort in crafting a subject line that is eye-catching.
You can follow one more trick too when writing down the subject line. You can think along the lines to include the name of the recipient in the subject line. The personalized subject line is bound to gain more attention.
Write down precise emails
When you are writing down your marketing email, then remember reader does not have the time to go through elaborate emails. They just quickly want to go through your message and gain the value possible.
Make sure that you offer useful content to the reader. The emails need to be clear. Ideally, your sales email should not exceed 150 words.
Go for spot-on UX
When you are composing an email for marketing, then you need to focus on the formatting also. If your formatting is boring, then you can end up losing your customers. Do not use overwhelming fonts or colors in your email.
You need to keep a check on the size of the images also. The images should talk about your brand. They should relate to the content of your email.
Remember the don’ts
One mistake that most people make is that they do not conduct spell check before sending out the emails. It can be a serious mistake on your part. If your emails have typos, then it shows that you have not paid any attention to the content.
When you write the email, you are often focused on promoting your brand. Well, this is a serious mistake. You need to keep your reader in mind. If the mail is promotional, the readers will not go through the complete email.
Sometimes you miss out on spam filters in your mail. If your email has words like free or cash, then they are spam indicators. There is a possibility that such emails will end up in the spam folder of your reader. Avoid these words by all means.
Make sure that you keep the do’s and don’ts in mind when writing your email.