Digital Marketing in India has become a popular trend in the last few years. Even the Governments are stressing on making India a digital country. In this context, if you have done some kind of course in digital marketing from a reputed digital marketing institute and you’re looking for your next step to kick start your career in this field, then you don’t need to worry as there are a lot of career opportunities in the digital marketing industry. For example, you can become a social media expert, SEO expert, content marketing manager, PPC analyst, etc.
Now what you want to know is what would be your job position and expected salaries. And also, what are the most popular areas or hubs of digital marketing jobs in India. You can even become a freelancer and work from home and still be able to earn well. In this blog/article you will learn about all these significant aspects of digital marketing and its scope.
Some Intense Career Opportunities in Digital Marketing in India
Digital Marketing Manager
The primary role of a digital marketing manager is to plan and execute all digital marketing strategies like SEO, SMO, social media campaigns, email marketing, etc. He/she is supposed to run this campaign and keep an eye on their performance and accordingly analyze growth and loss. He/she leads the entire team and represents them.
To become a digital marketing manager you must have five years above experience because it is one of the most prominent jobs in digital marketing. And the expected salary for this post is between 10 lakh to 20 lakh annually. And it could be higher depending on the company you are working with.
You don’t need any special degree like MBA or Btech etc. to get this job. However, in some companies, they matter. But all you need is your proven work in this field to show. If you have done some remarkable work in this field, then nobody cares.
Social Media Marketing Experts
Social media experts plan and implement all the social media strategies like promoting brand awareness, targeting the right audience, doing competitive research, producing, and editing content regularly. He/she is responsible for all the work related to social media marketing.
For this role, you should have some prior experience in running social media campaigns. The expected salary for this role could be between 30k to 40k per month.
Pay per click analyst’s primary role is implementing the pay per click media strategy of a company. He/she uses analytic and data skills to run PPC campaigns, maintain keyword bids, and use various tools like Google AdWords, and SEMrush, spyfu, etc. to generate leads. She/he needs to make weekly or monthly reports regarding all the PPC campaigns.
The expected salary for this profile could be between 30k to 40k per month. Usually, companies look for excellent communication skills and analytical skills for this job.
The role of an SEO executive/expert is to increase the ranking and visibility of a site or webpage in search engine result pages by doing various on-page and off-page optimization. She/he does keyword research, competitive research and uses multiple SEO tools to do this work.
You can get this job by doing an internship in any respected company. And as you gain experience, you will become an expert in this field. The expected salary for this profile is about 20k to 40k per month. And as you grow your experience it will increase accordingly.
Content Marketing Manager
A content marketing manager is responsible for content marketing, video marketing, guest blogging, and email marketing. He/she promotes brand awareness by creating shareable quality content.
For this job profile, you must have good knowledge of quality content creation and promotion of it on various platforms. You need 5+ years for this job profile, and you can earn about 40k to 50k per month in this profile.
For this job, your primary role is to generate quality content that people would share and bring traffic to your site. For this job profile, you must know all the formats of writing. You should differentiate between article writing, blog writing, copywriting, etc. And on top of all, you must be passionate about writing. Content writing is all about creativity.
For this job profile, if you have done your bachelor in English or doing masters in English literature or journalism, then you will get a job faster. The starting salary for this job profile could be between 20k to 30k per month. And with some experience, it increases.
Conversion Rate Optimizer
The primary role of conversion rate optimizer is to convert visitors into leads and buyers. They use many strategies and tools to make attractive add copies in order to increase the conversion rates. The critical role is to make people take action.
For this job profile, you should have good knowledge of the target audience and their mentality. You should know the science behind how to make visitors take action. Companies need a conversion rate optimizer for conversions and leads.
Inbound Marketing Manager
The central role of Inbound Marketing Manager is to design contents like blogs, eBooks, Infographics, etc. in such a way that it attracts visitors and converts them into leads or customers. You have to provide new ideas for campaigning for more conversions. You will provide reports with analysis about work and campaigns.
This is really a very good profile in the digital marketing field, and it offers a good salary. So it is also a good career choice with a proper scope.
The Hub of Digital Marketing Jobs in India
The scope of digital marketing in India is looking good, and it mostly because of these increasing big companies and MNCs. The popular hubs or areas for digital marketing jobs in India are metropolitan cities like Delhi and Bengaluru. In these cities, there is no lack of digital marketing jobs. These cities have some of the big MNCs and other various prominent companies. They hire both freshers and experienced people for multiple digital marketing profiles. In cities like Noida and Gurugram there are a lot of big companies and MNCs that hire and give good salary packages to digital marketers. These metropolitan cities provide good career opportunities in digital marketing in India.
Thus, as you saw that the scope and career opportunities in digital marketing in India are excellent and it is still growing. And it is going to increase rapidly because almost all the businesses are digital. A career in digital marketing is very promising in India and if you are passionate about it you can definitely at the right place for your career to thrive. The future and scope of digital marketing are promising in India.