There are very few industries having the same potential to develop die-heart customers as the cosmetics industry. If you own a cosmetic business, many interested and serious buyers are there. To catch the attention of serious buyers, you also need to focus on your product packaging.
The packaging & printing of the product is the first thing that catches the eyes of the customers. Your packaging of the cosmetic products must be perfect that can easily grab the attention of potential customers. If your packaging grabs the attention and looks like what they want, they will surely buy your products. To get the perfect design, it is important to have a machine from printing machine manufacturers in china, this will print your desired design perfectly on the bottle.
Before you start your packaging design, you need to keep some aspects in mind.
Defining Your Ideal Customers:
It is vital to know for whom you are designing. Keep the following question in your mind:
01: Who are ideal customers for you?
02: Are they girls obsessed with sparkles?
03: Are they women who want makeup to match their skin tone?
04: Once you get to know who they are and what they are looking for in a cosmetic brand, you need to grab their attention.
Define the Personality of Your Brand:
The personality of your brand is as important as the identity of your customers. The questions you need to consider are:
01: What is your branding?
02: Is your theme dark?
03: Are you simple or classic?
04: Or you are luxurious?
The personality you give to your brand will portray to your customers. This determines what design elements you must use in your packaging.
Define How Customers Buy your products:
The key thing to consider is how to sell your products.
01: Are you selling in-store or online?
02: In small boutiques or large firms?
You might change your design strategy depending on where you are selling your products.
Creating Board For Your Brand:
Before you start designing, a better option is to create a board of the brand. Put together all the:
01: Images
02: Sizes
03: Colors advertisements
Also, add all the essential things needed to represent your brand personality.
How to Get the Perfect Design Cosmetic Packaging?
Looking at the newest cosmetics packaging trends is a great place to start if you are looking for some packaging design inspiration. You may build packaging that caters to what’s vital to your clients right now and properly speak to them once you know what is currently trending.
You can get the perfect and high-quality printing is done on your packaging. Getting the perfect cosmetic bottle printing machine can get you clear and quality prints for your products.
Intricate line drawings:
For cosmetics packaging, intricate illustrations with fine lines and loads of detail are a timeless style. Floral and hand-drawn illustrations work nicely, whether strategically placed in specific parts or throughout the entire product. A more geometric, clean, and cool sketching style may be ideal for you if you want something less feminine, but yet elegant and precise.
This trend is ideal for you if your brand has a keen eye for detail or if you want to showcase what is inside your box in a discreet but attractive way by illustrating the ingredients you employ.
Fonts created specifically for you:
The widespread use of bold fonts in visual design inevitably applies to packaging as well. Unique fonts can add a lot of personalities to your package. A hand-lettered typeface can be exactly the thing to set you apart from the pack when it comes to expressing who you are as a business. A unique typeface will stick to people’s thoughts, whether it has a nostalgic flavor, a bold statement, or a whimsical flare.
Vibrant and Eyes-Catching patterns:
The bold pattern trend will make your packaging pop off the shelves with its bright stripes and vivid color combinations. Eye-catching and unique patterns make your packaging pop and also give your brand confidence. Irregular patterns are reoccurring trends, giving your packaging a certain edge. For any brand, abstract patterns can work best. You must get the right colors and shapes.
Cool Black Packaging With Twist:
Black and white packaging of cosmetics products is a timeless trend. What is new in the design seen in the current packaging is white, which used to be the choice of cosmetic packaging. To add a fascinating twist, these designs use unique patterns to catch the attention of the eyes. The black packaging looks more luxurious.
Floral and Warm Colors:
A vintage trend of cosmetic packaging covered in warm and rich florals makes the packaging attractive. This trend gives a soft vibe to it and also feels warm and comforting. This combination of rich floral with simple typography results in a decent and classic style, giving a luxurious look.
Modern Minimalist Pastels:
Pastels soften the hard-looking minimalist design of the packaging. A clean and minimalist design will ensure that your packaging of pastel looks modern and trendy. Check with both the trends and see what best fits your brand.
Creating the Best Cosmetic Packaging:
Now, when you have got all the details, it is time to initiate the design of your cosmetic packaging and cosmetic labels. Prepare your design standards. The first and main thing you will need is to set the elements of the design. Below mentioned are some distinct elements you need to consider.
Style:
The first thing you need to consider is the appearance you want to bring to your packaging.
01: Are you going for a minimalist or a pastel vibe in your design?
02: Or do you want to go to more styles?
Knowing what style you want to move will help lead the rest of your design and make your packaging decisions are in line with your overall design goals.
Also, looking at your design can help you determine any extra design elements you need to consider. You may need some illustrations done to lead the design process. If you are incorporating natural elements for your natural cosmetics brand, then maybe you want to pull some nature photography to include on your packaging.
Colors:
When choosing colors, you must choose colors that:
01: Match your brand personality
02: Grab the customer’s attention
03: Stand out from the competition.
Think about choosing your brand’s color. You want to stay true to your brand while making yourself unique from the competition. Pink is the most popular color used in the beauty and cosmetics world. But if you opt for pink as your packaging color, it might be hard to grab your customer’s attention, as the shelves of every cosmetic store are already filled with pink.
If you want your brand to be successful, you will need to do the same thing and find a brand color palette that becomes instantly synonymous with your brand.
Fonts:
With colors and styles, you need to choose something unique to your brand. Choose an uncommon font that will make your brand recognizable to the customers. One more key thing you need to consider while choosing a font is that how it will look at your packaging. Your fonts must be clear and easy to read.
Leave a Comment
You must be logged in to post a comment.