Technological changes are inventible in the current business world. Online platforms such as social media have taken a crucial part in the marketing arena, providing a way for businesses to reach their clients directly.
Making yourself known online is not an easy process. It’s one which takes time and careful planning. Do you know which social platforms your customers are using? Do you know the fundamentals of SEO and content marketing? If not, it’s time to develop a strategy.
Finding and engaging your audience is an essential aspect of marketing if you want to develop a profitable business. You should start with your company website and ensure it’s designed and developed correctly.
A few things you’ll need to consider are:
- Keyword research (What are your customers searching for and how can you incorporate these keywords on your website?)
- User experience (is your site user friendly?)
- High quality web design
- Content that informs and educates
Before you get started on your website, you need to have a fundamental understanding of who you audience are. Start by conducting some market research and create buyer personas. Once you know who you are targeting, you can plan how to target them.
Whilst there are a number of free and easy to use platforms out there, if you want to build a strong website you need to hire a web agency. Their experience and knowledge in the field will ensure you get every one of the above-mentioned points ticked off. To get a feel for what a web designer can do, you can take a look at the portfolio available on WebHeads. This web agency provide an array of solutions for business owners and feature some great examples on their website.
With a site in place, you can then work on building your online visibility.
Marketing tactics to help boost your online presence include:
- SEO (Search Engine Optimisation)
- PPC (Pay Per Click)
- Content marketing
- Social media marketing
A business that builds on each of these channels will benefit from amplified product awareness, brand awareness, site traffic, increased leads, sales and profit. Of course, it needs to be done in the right way in order to benefit from each one of these.
Having a skilled team who can carry out and monitor each one of these areas is essential. You may choose to hire from within, or again outsource to an agency that can keep a handle on it for you.
When operating on social media, it’s important to represent your brand in the best possible light. All messages that are sent out will represent your company, so conduct your operations carefully. Try not to delete negative responses, instead respond to them in a calm and collected way.
By following the tips outlined in this article, you can help to ensure your small business grows it’s online presence. This may take time, but with the right people and tools in place it’s doable.