For any business to thrive in 2022 and beyond, they need to have a digital presence. One way to do this is by having a professional website in place. Your website is the first place many consumers check out first, so you need to have an easy-to-navigate page that helps customers find what they’re searching for.
Even if your website features great content, and brilliant graphics and gives the user what they are after, that still doesn’t mean they’ll be flocking to your page. If you aren’t getting traffic to your page, you can’t expect promising things for your company. Thankfully, we are here to help. Here are some proven ways how you can boost traffic to your page without having to spend a fortune.
Give Users a Brilliant Experience
Before you can even think about boosting traffic, you need to make sure every visitor has a good experience when navigating your website. Now may be the time to start reorganizing or redesigning your website to enhance their experience. Make sure every button works correctly, and each page is responsive.
Keep your website updated, post content that’s relevant to your brand, and ensure your contact information is clearly displayed at the top of the screen. You also need to use the right phrases and keywords that feature the physical location of your company. When you spend time improving the user experience, consumers are more likely to stick around on your website, rather than rushing for the exit button.
Run a PPC Campaign
When it comes to increasing sales, boosting your website traffic, and even expanding into new regions, running a PPC campaign is a no-brainer. PPC campaigns are highly effective at measuring how well your ads and landing pages are performing.
You can enlist the help of Big Surf in Glasgow, who will take over the reins and run your PPC campaigns. One of their talents is using A/B tests which will improve your website landing pages and ensure you get more sales. PPC campaigns are cost-effective too. This is because you only pay when a user actually lands on your page, meaning it can be great value for money.
Concentrate on Getting Direct Traffic
How likely are customers to remember your domain or brand name? Who needs a search engine when customers can directly type in your URL? Your domain and brand name must be memorable and easy to spell. No one needs to use search engines to find the likes of Amazon, Etsy, or eBay. Make sure to pick a high-ranking domain from a broker too.
There are a few reasons why you should invest in a premium domain name. For starters, they can bypass search engines through branded search. A premium domain name can help establish your ranking quicker too. A premium domain purchase should either be descriptive or distinctive. For instance, shoes.com is descriptive, whereas eBay.co.uk is distinctive.
Leverage Social Media
All businesses in modern times need to be on social media. There’s a simple reason for it. Over 4 billion people around the world are using social media platforms like Facebook and Instagram to connect with businesses. If you want to transfer consumers over to your website, make sure the link is clearly displayed on your social media about us section.
If you’ve got a blog on your website, make sure to share your posts on social media. You can share sections of your work and provide a link to the full post. If you do this, you’ll find people are more likely to be curious and go onto your website. When you get the hang of social media and use it to your advantage, prepare to see your website traffic skyrocket as a result.
Start Guest Blogging
Whatever type of business you run, the chances are you’ve got many competitors fighting for the same customers. Rather than seeing rivals as a bad thing, you may benefit from helping each other out in the form of guest blogging. Look for high-ranking websites and offer to write guest posts on particular topics. If they accept, you can house a link to your own page, which is sure to bring in traffic.
Guest blogging builds natural and quality backlinks boost referral traffic, as well as brings in new audiences. When crafting a post, make sure your content is engaging, thoroughly researched, and relevant.
When most businesses are trying to boost traffic to their website, the first action they take is to hire an SEO expert. This option can be expensive, especially for small companies. Thankfully, there are ways you can increase traffic to your page without having to spend much cash. As long as you follow and implement the above strategies into your operation, they can help get people on your website and, most importantly, buy your products!