Business Relations: 7 Components of an Attractive Marketing Proposal

Business Relations: 7 Components of an Attractive Marketing Proposal

When you are putting together a marketing proposal, there are certain boxes that you want to check to state your case in the best way possible. You want to create something that answers all the questions someone might have while generating interest in your marketing solution.

Market Research

The first thing you need to have done is to research other products and services in the same market to find out what has been popular and selling well, and what it is that is making people buy products or services like the one you wish to sell. This is your first vital step in putting together a sample marketing proposal.

Target Market

Who is going to buy your product? What need does it satisfy for them? There may be more than one segment in your market, so you need to show how you are going to get them interested and engaged. Get your target market nailed down and you know exactly who you are aiming for.


How do people view your brand? When people look at your product or service, what idea is it that they get? When people hear certain names, it conjures up an image for them of something, and you can find ways to position your brand so it evokes the same kinds of feelings.

Competitive Analysis

Who are your main competitors? What is the price point that they are selling at? Understanding what marketing segment are they going after – fully breaking down the demographics, is going to help you to better market your product against theirs.

Marketing Strategy

How do you convert interest into actual buyers? What is each part of your marketing campaign going to entail? This takes you from generating that initial interest, and all the things you need to do to achieve that, across whatever platforms you are choosing to use.


How much will it cost to execute your marketing plan successfully? How does this break down – what are each of the component parts going to cost to roll out? You also need to build into the budget some leeway, for parts of the campaign that might do better and need more funding. You need to be able to adjust as necessary.


Any marketing program needs to provide you with an analysis of how many people saw the campaign, and how many people responded to it, and then how many people converted into paying customers. If you don’t have accurate metrics, you won’t be able to see what parts of the campaign were most successful and which parts of the campaign need to be changed. Having accurate metrics also means you can get a precise picture of the ROI.

Stick To Your Plan

Any plan needs to have a degree of flexibility. You try and plan for any eventuality, but there are always going to be some surprises, good and bad, along the way. Having certainty that there is a solution and that you can achieve the goals you have set yourself because you have a good plan, is going to make it so much easier to navigate your way through the launch and rollout of your marketing campaign.

Tom Spiggle

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