Change is the only constant in this whole world. Correct? Be it a person or an organization; everything goes through changes to be the best version of themselves. With a similar concept, the retail industry has also gone through several changes. Along with adapting the market and economic scenarios, it also adopted the internet and digitalization.
Results? The market share of e-commerce is increasing at an impressive rate. As per prevailing statistics, there are more than 15 million online shops and approximately 2 billion shoppers.
This isn’t it!
The statistics also indicate that global sales are forecast to cross $6.5 trillion by 2023. Yes, you are right! The numbers are all set to reach the sky. So, why don’t you also make the most of this situation? What’s stopping you from making more sales?
If your answer is “Budget,” then no need to worry. We’ve got your back! We have collected a few measures that can help you attract more customers to your online business, that too, without burdening your pockets.
So, are you ready to learn more? Let’s get started!
Social Media Activities
The use of social media is at an all-time high. And we are sure that your target audience is using one of the social media platforms right now, probably Instagram. That’s why you need to use social media to attract them.
Believe it or not, but it is one of the easiest and effective ways to get your consumers’ attention. Thus you must participate in social media activities. Create different and exciting posts and stories, make compelling videos using a free online video editor, start a unique social media campaign, host a contest, collaborate with the emerging influencers that can help you promote your store.”
Just keep in mind that you need to be regular and engage as many people with your brand as you can.
When we talk about budget-friendly marketing techniques, email marketing always makes it up to the list. And why not? According to a survey, 54% of the people positively respond to the emails. And 71% of the shoppers always keep the offers made in the email in their mind.
In fact, as per the experts at Design ME Marketing, it is a great way to stay in touch with your existing clients and make new ones. You can drive more engagement and create more contacts, that too, just by staying in the inbox of your clients. Isn’t it great?
Satisfactory Customer Service
The next thing you need to do to get more clients is to provide them with exceptional service. When your clients are happy and satisfied with your services, they will revisit your website. No paid promotion or offer can beat the power of good customer service. It makes the consumers feel loved and appreciated.
It’ll show that your business cares about them and is not only concerned about the profits. Thus, you must communicate with them, learn about their likes and dislikes, and get their valuable feedback.
Once you have grabbed the attention of your target audience by connecting with them, the odds will be in your favor. They will stick to you and will also recommend your online store to their dear ones.