Getting views on the Internet and enticing a prospect to click open your website is one heck of a task.
Whether you are trying to bring the very first customer to your website or thousands, generating web traffic is an on-going process. It’s a critical determinant of business growth. After all, more visitors means more chances of conversion.
Before we dive into the hacks of drawing more visitors to your website, it’s essential to know that successful conversion has two main ingredients.
1) Knowing how to get the traffic.
2) Optimizing content and web pages based on the behavior of your target audience.
Today, our focus will be on how to drive traffic to your website. Before we begin, it’s essential to know where you stand. It calls for checking your web traffic. For that, you will need a handful of tools and tips.
What usually bothers digital marketers and website owners every day?
Their foremost concern would be where do we stand? Do people know about our brand? What exactly is the gain of the process?
Once you see the web traffic report on your website, here comes the time to take action.
Here are top high-impact tactics for drawing more clicks to your website:
Laser Target The Interest Of Your Visitors
In every marketing strategy, knowing your customers is the first prerequisite. The same is applicable when it comes to increasing web traffic. Start by identifying their interests so you may tailor your content based on that.
So how do you know what attracts your visitors? There are tools for that. For example, if you have a WordPress website, check the demographics and interest reports. You will also need a website traffic checker to extract sustainable data. It will include the total number of visitors, new users, length of visitor sessions, and other details.
With tools like these, you will know your audience’s age, gender, location, and interests. Then, give them what they like, and there’s no way they won’t come back to your site!
Search For Top Landing Pages And Popular Type Of Content
The design of your page and content has a significant impact on the visitor. A workable approach is to create the types that are already in demand. Now all you need to do is find out which kind of content attracts the most traffic. It becomes conveniently possible by exploring the top landing pages out on the website.
Just run a simple google search, and you should find the answer. Let’s say you have a tech website, and you publish content about the latest gadgets, how-to guides about fixing bugs, latest tech news, and more. By looking at the top landing pages in your niche, you find that thorough product reviews perform better than other content types. Now that’s what you should focus on to attract more visitors.
Arrange Contests And Giveaways To Drive Excitement
You can’t drive traffic alone by keeping the focus on the website only. Leverage social media as well. Did you know that running a contest or a giveaway on social media encourages users to share the promotion 94 percent of the time right away they register? Sixty-two percent of the participants share it with a friend and encourage them to take part too.
With these contents, you can quickly drive traffic to your website since rewards are a powerful incentive to entice a current and new customer to visit your store.
Embed the giveaway into your blog posts and landing pages. Once the participants are on your website, you must use a different technique to entice them into making the purchase.
Offer Time-Sensitive Discounts
Time-sensitive discounts always do the trick. They get people to take action. Putting an expiration on the discount offer is a powerful psychological sales trigger.
Let’s assume you are offering a flat 20% off on all items on your website, and the offer expires after a day; this will skyrocket sales.
Keep A Close Eye On Your Competitors
To stay ahead of the game, spy on your competitors. All big brands do that. They borrow ideas and innovate them.
Looking at what your competitors do enables you to fine-tune your website’s design, search keywords, improve SEO and even discover blacklining opportunities.
Use LSI Keywords
Don’t forget to use LSI (latent semantic indexing) keywords in your website’s content. These are the phrases used by Google’s algorithm for understanding the quality and relevance of the search terms.
Let’s say you are searching for the best pizza place. Google will look for cheese, jalapeno, chicken, beef, Italian, and thin crust. These words appear in the top search results and allow the search engine to match the user’s search.
Use keyword research tools for finding LSI keywords and then use these words in your content. Not only will you rank higher, but you bring more traffic to your website.
Optimize Your Site’s Content For Google Search Snippets
If you haven’t started using Google search snippets in your content strategy, then it’s high time you take advantage of this feature.
It’s a search response that displays on the top of the research engine results pages. They contain a summary of the answer taken from the blog/webpage.
The results shown in Featured Snippets vary depending on the query and industry. Featured snippets can increase the click-through rate on a page from 2 percent to 8 percent and boost the organic traffic revenue by 677 percent!
It can also steal traffic from the websites that are on the #1 spot. In other words, with Featured Snippets, you can organically take over the top position.
Repurpose Old Content
A web page that is ranking high for a specific keyword is likely to move down over time. It happens either because your competitor has snatched the ranking or google has determined that the content is no longer up-to-date.
Identify all these pages on your website and update the content. You can merge blogs that target similar keywords or add new content and keywords to the existing blog.
Fine-Tune The Paid Search Strategy
Every business has a paid search strategy, so why shouldn’t you? If you don’t have one in place, then sit with your marketing team and design one. On the other hand, if you are using paid search strategy already, you must fine-tune it time after time.
PPC is the most popular advertising method used these days. Keyword research is the backbone of this type of marketing strategy.
When choosing keywords, you must know what phrases users type in the search field, check what keywords are in use by the competitors, and define your unique selling proposition.
Using long-tail keywords that are relevant to your target market can keep the ad spend low. Once you complete your keyword research, create compelling ads appropriate to the user’s search query. You might have to experiment till you generate results. The best thing about paid advertising is that the results are quick.
There’s no one size fit for bringing visitors to a website. These hacks will prove to be great starting tips to keep the game in a good position.
Try and test different ways and create a strategy that works best for your website. The online world is all about dynamics and innovations, which, when catered correctly, leads to growth.