Everyone knows that SEO is the most important factor to get a good amount of traffic to our website but how many of you know what are the 5 Most Important SEO Trends of 2020? If you don’t know then any need to worry as we will let you know in this post.
The new year is coming and bringing a lot of new SEO trends with it. It is quite necessary for every website owner to know what these trends are to maintain their ranking in the search results without which it will be hard to bring visitors to the website. Today, we will talk in detail about the following 5 SEO trends of 2020.
These trends are regarded as the most important by popular SEO Services Melbourne and Sydney. Let us not waste time and move ahead to check out these trends in detail.
1. Featured Snippets Brings More Traffic
The first trend is the snippets. Google search now shows snippets. Snippets help visitors to get the basic summary of the search and bring more traffic to the website. If the user’s purpose is solved with a snippet and if they got what they were looking for then they won’t open any webpage further. Featured snippets appear at “Position 0”, just above the number #1 organic result.
If you want your web-page to appear in the snippet area then you need to provide clear and concise answers to the commonly asked questions on your website. This will help to drive more visitors to your website.
Google has a specific way of determining quality snippets, the selection will depend on how meaningful and qualitative your content is. If Google algorithm finds your content to be informative, clear and concise then there are high chances of featuring it as the snippet.
This trend is very important as the data shows that almost 55% of the clicks to the webpages originated from the Featured Snippet area. So, if you want to increase the ROI of your business or just drive more visitors to your website then you need to focus on this cool trend that will be much more prominent in 2020.
With this feature, even if your website is not ranking number 1, you can still get more visitors to your website if your content gets published in the snippet.
2. Demand For Videos Is Growing
The popularity of videos is growing exponentially. Many people prefer to watch videos to understand a topic rather than just reading a piece of text or blog. Videos give a clear and quick understanding of any topic, that’s why their demand is very much rising and everyone should start focusing on creating videos to attract more visitors. This trend is considered highly prominent by SEO companies in Sydney.
When it comes to videos, the first platform choice for everyone is YouTube. There are so many videos available on this platform that one doesn’t need to go anywhere else.
Small and big businesses should start making videos of their products, explain it’s a description, characteristics, pros and cons and other information related to them and upload it on YouTube and their website as well.
So, when any visitor searches for the same on Google, they will come across the video in the Videos section and if they find it useful then they won’t hesitate to visit your website as well. This will help to increase the visitors on the website which can be eventually converted into successful customers.
But one has to make sure that they have to put full efforts to make a quality video. Below are some of the points which one has to follow while creating the video.
1. Do proper research before making the video. Gather complete information to put proper qualitative content in the video.
2. Keep the video short but informative.
3. Provide information about your website and business too.
4. See similar videos and check what disadvantage they have and cover their cons into your pros.
The videos will be applicable to any business domain. Do proper marketing for the videos too to increase their reach. Put proper keywords in the headline and description of the video, this will help to reach the maximum audience.
3. Content Will Always Be The King!
Content has remained the king down the years and will remain the king for the next year and ahead as well. People come to Google in search of something valuable and it is our responsibility to provide them informative content which increases their understanding of the topic and enhances their knowledge.
People like content that is visual so adding images and videos help to improve your ranking in SERPs (search engine result pages). Also, the content should be informative, easy to understand and navigated properly with a logical structure. It should be short and concise to make the visitor understand the topic quickly as people prefer short and sweet content more these days.
Don’t just copy-paste the content as that is not going to help anymore as Google algorithms have become more and more effective and will discard your web-page straight away. Also, don’t brag your business or service in the content too much as people don’t like it. You should write a small paragraph about your work at the end and somewhere in between but never cover the complete post with bragging.
Write proper, relevant articles regularly and post them on your blog or website to attract the audience. You can even hire a content writer to write good articles for you.
Just follow the above points and start publishing amazing articles for your readers and Google will take a note of it. Eventually, your website ranking will start rising high and so will your sales.
4. Mobile Website is a Must
With the increasing usage of smartphones in our life, it is quite mandatory for every business to have a mobile-optimized website. Most of the users prefer viewing the website on a smartphone these days rather than opening their laptop or pc to view it.
Most of the Google searches that come these days come from mobile devices, almost 88% so now you see how important it is to have a proper mobile website.
The mobile website should be optimized to give a proper look and feel. It’s loading time should also be low (Ideally less than 3 seconds) to maintain the visitor on the website otherwise the bounce rate will get higher.
5. Consider Voice search
Voice search will be another important factor for SEO in 2020. People have started using voice search instead of regular search and so there will be a change in the keywords.
Regular search keywords are short but voice search keywords are long as people prefer saying a longer sentence while searching. So, you have to optimize your website content as per voice search in 2020 to improve your ranking.
So, here were the 5 Most Important SEO Trends of 2020. Implement these 5 trends on your website and improve your website ranking, eventually increasing your sales! Select the best SEO company in Melbourne and Sydney and get your website ranking high in the upcoming year.